increase sales and awareness about the brand. The purpose of this report is to analyze the strategy of Starbucks and then to improve the efficiency of the future marketing strategy. When the values or beliefs of a brand is perceived wrongly by a consumer, this means the brand positioning is wrong. Without marketing, sales may crash and companies may have to close. (Chris Fill 2009)s visual approach of marketing communications is that of using communication so as to make the consumers to be aware and also persuade them to buy the goods and services, thereby saying that marketing communications is a management process which a business engages. Marketing communications refers to management procedures that entail interactions with distinct audiences from diverse backgrounds (Blakeman 2009). The report a critical analysis and overview will be presented to the Marketing Director and to recommend the measures and steps that would help the company to stay in business. Shareholders' interest (short- and long-term) is a central factor. The marketing communications mix is made up of three elements which are: tools, media and messages. By conveying messages that are of significant value, they encourage audiences encouraged to offer attitudinal and behavioural responses. All these, shall be seen in the subsequent paragraphs: A brand is now considered as one of the most powerful ideas in the business world.
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